Psychology Topics #6: Biological Psychology/Consumerism & Shopping with Keith Rice

This is one of two psychology topics courses this year which build on the Introductory course, ‘Understanding Yourself and Others’. It provides a more in-depth approach to helping you explore the specific interests under discussion or build knowledge of psychology and behavioural sciences. Attendance on the introductory course is helpful, but not essential, as recaps and additional study material will be provided. The Biological Psychology section of the course explores how our biology affects our psychological processes. Genetics & Epigenetics - the switching on and off of genes is considered, as are the effects of hormones and neurotransmitters (the chemicals running your brain). The biology of gender differences is also investigated - just how different are male and females brains? The second part of the course looks at the nature of consumerism - from different socio psychological perspectives, including Bauman’s theory of the ‘seduced’ and the ‘repressed’. The processes of advertising are explored - what is ‘hard sell’ and ‘soft sell’ and how those processes work on our psychology. Finally, what shopping does for us is investigated. Is it exciting? Does it provide us with fulfilment? Is it simply a form of stress relief?

Subject Psychology
Level Everyone
Study Type Part Time
Course Code 5397
Cost £ 120.00
Start Date 05-May-2022
Start Time 7pm
End Date 14-Jul-2022
End Time 9pm
Day Thursday
Duration 10 Weeks
Venue Shipley College
Start Date Start Time End Date End Time Day Duration Venue
05-May-2022 7pm 14-Jul-2022 9pm Thursday 10 Weeks Shipley College
No fee reduction available

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