Level 2 Certificate in Digital Promotion for Business

Digital marketing plays a crucial role in the overall business strategy, serving as a means to engage customers and other businesses within the sector. On average, small businesses allocate only 5-10% of their revenue to digital marketing, while larger organisations may invest 14% or more. It is imperative for every business to integrate digital marketing into its strategy to effectively connect with customers at the right place, time, and manner. Given the constant growth of the technological landscape, now is a particularly critical moment to invest in digital marketing to enhance your business skills and solidify your presence in the industry.
What will you learn?
This course covers the following topics:
Coordinating offline and digital media
Producing digital promotional content for business
Data protection and digital media
Measuring the effectiveness of digital campaigns
Understanding social media
Email campaigns for business promotion
Mobile applications for business
Online reputation management