Level 2 Certificate in Digital Promotion for Business

This qualification will help you to develop your understanding of how to promote a business in a digital age.

If you work in small businesses or charity organisations, you can improve your own digital promotion in a real business situation, or as a foundation for further learning in subjects such as marketing, business, IT and media. You will cover a range of topics to develop your understanding of how to use different digital and offline techniques to attract customers to a business and convert searches to sales.

It comprises 9 optional units, 8 of which you must complete in order to achieve the certificate to include:
• digital promotion for business
• understanding search engine optimisation for business
• coordinating the use of digital media for business
• coordinating offline and digital media for business
• emergent digital techniques for business
• producing digital promotional content for business
• data protection and digital media for business
• measuring the effectiveness of digital promotional activity for business
• understanding social media

There are no entry requirements for this qualification. However you need to be working at Level 1 English to complete this course. If necessary the college will undertake an initial assessment to determine your level.

Progression opportunities:
This qualification would be beneficial to anyone working, or considering working, in roles such as:
• account executive
• marketing manager
• social media coordinator
• communications officer

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Funding Information

THIS COURSE COULD BE FREE TO YOU!

Depending on your earnings and if you are employed or in receipt of benefits if you are unemployed, you may be able to have all of the fees paid for this course. Please check 100% Fee Reduction information

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