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Customer Service training enhances the famed Yorkshire welcome

A positive customer experience is vital to both business and brand success and Shipley College is working with local businesses, public sector organisations and charities to provide bespoke training in this vital area.

The Tour de Yorkshire, the 4 day cycling stage race, has earned the reputation as one of the country's most welcoming, engaging and visitor friendly sporting events.

This is a reputation that the organisers, Leeds based Welcome to Yorkshire, value. They commissioned Shipley College to train both Welcome to Yorkshire staff and Tour de Yorkshire volunteers.  In March, 45 members of their staff successfully road tested the World Host Customer Service training at the Welcome to Yorkshire Head Office. In April, 100 Volunteer Tour Makers attended training at locations in Bedale, Bridlington, Sheffield and Saltaire. The feedback received praised it for being fun and inspirational. Peter, one of the volunteer Tour Makers said " After all my years of working and training I never thought I would retire and attend a training course! I really enjoyed the interaction and am proud to display my pin.  If only I needed a CV, I would be happy to add my WorldHost and City & Guilds Customer Service qualifications! Both the tutors were entertaining and knowledgeable and I'm now also volunteering for the UCI World Championships and the Tour of Britain."

Grantley Hall, the elegant Grade 2 listed 5 star luxury country house near Ripon, recently commissioned the 2 day Customer Service training for 80 members of staff. Joanna, Director of Personnel Development, People & Talent Team said “It was very beneficial as it allowed us to learn new key concepts and approaches which can be used in our everyday role when dealing with our customers. The delivery of the course was exceptional as the trainer made the course more enjoyable through the use of different activities as well as how she taught the information.”

Shipley College was awarded World Host recognised Business status in 2018 and is expanding its offer to businesses and organisations in the area. The training package has been used to train over one million people worldwide, including the staff and volunteers at the London 2012 Olympics. If you would like to join the organisations and staff members who have been trained by Shipley College, please contact Linda O’Donnell, Head of Business Development on lodonnell@shipley.ac.uk or call 02174 327239.

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